• What is SEO?

Search Engine Optimization, or SEO, is the art of making your website stand out like a beacon in the congested, wide ocean of the internet, according to Creativy. Think of your website as a treasure trove, full with potential, just waiting to be found. By directing search engines and interested people directly to your digital doorway, SEO makes sure your hidden gem doesn't remain hidden.

The process of improving a website's relevance, user experience, and search engine exposure by optimizing individual pages and elements is called on-site SEO, sometimes referred to as on-page SEO. The goal of external SEO, sometimes referred to as off-page SEO, is to improve your website's visibility, authority, and reputation through tactics and actions that take place outside of it.

• On-Site SEO & External SEO

SEO is essential for your company because it's one of the best strategies to raise online visibility, draw in new clients, and establish long-term credibility in the fiercely competitive digital market.

• Why is SEO necessary for your company?